The client came to us at launch stage. They needed a strong visual identity and a clear, trustworthy website in 2 languages.

The challenge was to stand out in a saturated market of similar tools, while maintaining a sense of reliability, IT-style aesthetics, and subtle references to Bitcoin and finance.

We built a clean, logical website structure and rewrote the client’s copy to sharpen the message and enhance storytelling.

The visual concept is built around pixel graphics, from the logo to UI elements, evoking both the world of crypto and nostalgic tech.

We also created a custom pixel bot mascot that leads users through the website, highlights features with smooth animations, and adds personality to the interface.

A bold and memorable visual identity that defined the look and feel of SYNC as a brand and became the foundation for all brand communications.