MINEMAL came to us with a clear goal: they refused to look like every other dental clinic. No sterile blue-and-white. No generic stock photos. Instead, they wanted a brand experience that reflected their expertise in cutting-edge dental technology and their ambition to stand apart in the Miami market.

Our task was to design a multi-page website with storytelling, animations, and a visual identity that felt aesthetic, confident, and premium.

We started by building out the site structure and prototypes to support both storytelling and usability. Together with the client, we worked on the content — combining expressive, aesthetic language with clear explanations of treatments, technologies, and patient workflows.

Visually, we moved away from the usual clean-and-sterile look and created a dark, minimal aesthetic built around bold typography, high-quality imagery, and smooth animations.

We didn’t just make a stylish website, we built a brand that communicates clearly and looks nothing like a dental cliché.

The visual system and voice we created now guide everything MINEMAL does, from digital to print.