MENI was launching two product lines of waffles under the same brand: one aimed at kids, and the other at teens and adults.

The kids’ waffles already had a mascot and illustrations, while the second line needed an entirely new visual identity, including a lead character and supporting ones representing each flavor.

The key challenge: combine two different stylistic directions into one cohesive brand experience, while making the site fun, modern, and easy to navigate.