MENI was launching two product lines of waffles under the same brand: one aimed at kids, and the other at teens and adults.

The kids’ waffles already had a mascot and illustrations, while the second line needed an entirely new visual identity — including a lead character and supporting ones representing each flavor.

The key challenge: combine two different stylistic directions into one cohesive brand experience, while making the site fun, modern, and easy to navigate.

Each character tied directly to a waffle flavor and was used across the site, packaging, and brand materials.

To solve the stylistic split, we designed a landing hub page featuring both the kid and adult mascots. From there, users can choose their path: kid waffles or adult waffles, and land in their respective section.


Each section uses a distinct color palette, but the overall visual language, layout, and structure remain shared, ensuring brand consistency and a smooth experience.

We love how the characters brought the brand to life — on screen and in-store. Despite the stylistic split between kids and teens, we kept the experience seamless, fun, and unmistakably MENI.